19 June 1959 The Beginning of Ellesse. What do you do if you can’t find the exact skiwear you want? Well, If you’re Leonardo Servadio, founder of ellesse, you design and manufacture your own. An Italian tailor and a charismatic personality, Leonardo founds ellesse in Perugia, Italy and breaks the boundaries between fashion and sport. He named the company after his initials L&S, elle-esse. Go on, say it out loud.